Invisible Children posted a video called "Kony 2012" on their YouTube channel on March 5, 2012 and in that moment the world of online video changed forever.
Six days later, the 30 minute video had already amassed 100 million views on YouTube (the fastest ever). “Kony 2012” isn’t just the most viral video of 2012. It’s the most viral video of all time.
As of April 13, 2012, “Kony 2012” had surpassed 180 million views (including views on social networking sites) and garnered at least 3.6 million pledges to Invisible Children’s Kony 2012 campaign. The Invisible Children Facebook page has gone from a few hundred thousand likes to a few million.
On the other hand, the public’s enthusiasm for the cause has been largely short-lived and the campaign has met with a great deal of controversy (many argue that simply drawing attention to Joseph Kony actually hurts the cause).
Whatever your opinion, there’s no doubt that “Kony 2012” has set a new benchmark for what a viral YouTube video is capable of accomplishing.
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